Resume
Expertise
Consumer Marketing Strategy | Product Positioning | Customer Category Expert | Growth Marketing Brand Awareness | Go-To-Market Strategies | Content & Storytelling Marketing | Campaign Management | Mentor and Coach Expertise
Strategy:
Establishing long-term business goals, identifying short-term priorities, and driving strategies that generate revenue
Developing marketing strategy and brand campaigns from start to finish, including: success metrics definition, budget allocation, strategy definition, content strategy, media planning, creative concepting, content production, launch execution, and post reporting
Brand management, brand positioning, brand vision definition, value propositions, persona/customer segmentation, visual design standards, campaign planning, media planning, competitive analysis, creative brief development, and brand excellence adherence
Management:
Organizing monetary and personnel resources, establishing resource priorities, and managing workflow processes
Staff forecasting, recruiting, developing, and managing direct reports and junior staff
Leading and motivating interdisciplinary project teams and multi-agency integrated programs
Experience
07/23 - Present
Sandisk
Milpitas, CA (Remote)
Sr. Manager, Product Marketing, Internal SSD Marketing & Strategy – (10/23 - Present)
Products: WD_BLACK, WD Colors, Ultrastar enterprise SSD, Western Digital OEM SSD, embedded flash
Head of Consumer Marketing Strategy – Contract Consultant – (07/23 - 10/23)
Products: Consumer SSD products under Sandisk and WD_BLACK brands
02/18 – 06/23
Seagate Technology
Fremont, CA (Remote)
Sr. Program Manager – Licensed & Gaming SSDs – (02/22 - 06/23)
Products: FireCuda NVMe SSDs, FireCuda heatsinks, and licensed SSDs (e.g., Marvel, LucasFilms, PlayStation)
Sr. Product Marketing Manager – Client Compute & Consumer Gaming (02/18 - 02/22)
Products: FireCuda SSDs & HDDs, Game Drive for Xbox, Game Drive for PlayStation, BarraCuda SSDs & HDDs
04/16 - 07/17
Made Movement
Boulder, CO
Director of Account Services
Clients: Harley-Davidson, TGI Fridays, Wal-Mart, Magpul Industries, LulzBot 3D Printers, IGT Corp.
06/14 - 12/15
R/GA
San Francisco, CA
Director of Account Services
Clients: Google (embedded @ Google Mountain View), Google Fiber, Samsung Mobile, Mint.com, OpenTable
07/13 - 04/14
Neighbor Agency
San Francisco, CA
Director of Account Services
Clients: Tillamook County Creamery Association, Lucerne Foods, Inc
07/11 - 07/13
Young & Rubicam
San Francisco, CA
Senior Account Supervisor
Clients: Chevron Inc. (Chevron, Texaco, ExtraMile), Blue Diamond Snack Nuts, Almond Breeze
9/09 - 07/11
Wexley School for Girls
Seattle, WA
Account Supervisor
Clients: Microsoft Windows Phone, Starbucks Inc, Car Toys Inc, Oberto Brands, Taco Del Mar
01/08 - 09/09
Team One
Sr. Account Executive
El Segundo, CA - Senior Account Executive, Corporate and Western Region Properties
Client: The Ritz-Carlton Hotel Company, LLC
01/06 - 01/08
The Richards Group
Dallas, TX
Brand Manager
Clients: Wawa Inc., American Greetings Corp., Sanderson Farms Inc, Nomacorc LLC
Professional skillset
Brand Development: Logo design, product design, brand standards, visual design standards, packaging design, and international marketing
Digital Marketing: Website development, app development, ecommerce, content & storytelling marketing, social channel management, social media advertising, display advertising, CRM, email marketing, Search Engine Optimization (SEO/SEA)
Traditional Advertising: TV, radio, print, public relations, OOH, direct mail, point-of-purchase, collateral, and trade-show marketing
Non-Traditional Advertising: Event management, sponsorships, influencer management, and partner marketing
Content Production: Schedule creation, estimate building, contract negotiations, vendor management, and budget tracking
Education
05/20 - 07/22
University of Nebraska – Lincoln
Master of Business Administration (MBA)
08/01 - 12/05
Iowa State University of Science and Technology
Bachelor of Science in Marketing
Bachelor of Science in Management